Market Research Strategies
Whilst most other agencies will discuss proprietary techniques – often just an arbitrary tweak to a conventional approach – or showcase every FTSE listed brand they have ever worked with since they were founded, we take a different approach. We think that it is the way that the agency thinks that makes the difference. After all, your challenges won’t always fit in a set model, or be something that can be solved by experience alone.
Getting under the skin of consumers is often where the biggest nuggets of insight come from. So much of what consumers do is unconscious and good qualitative research is the tool to dig deep and reveal these insights.